Corporations are such complex entities that they require a thorough simplification process, capable of unveiling the true corporate identity lying underneath. Values, key insights from the corporate culture and core business assets are the elements that create a brand’s personality and they must all be explored when building a corporate design identity. Visual identity design is the umbrella concept that gathers all the visual manifestations of the company and all the brands it creates. The corporate identity elements are used throughout all channels and are created to appeal to the target audience.
